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  • Alberto Gonzalez

3 STEP HACK TO PITCHING LANDLORDS

1. Start an LLC

  • Businesses build their own credit as they age. Allowing you to build without needing good credit or rental history

  • The company name is step one of your brand. Think about

  • your business three years from now when you name it.

  • Businesses shield you from legal issues and judgements if the business fails. This makes the business more safe.


2. Tell landlords you are a corporate housing company

  • You’re a business, not an Airbnb host

  • Start the conversation in a way that can go multiple directions.

  • Don’t attempt to control the conversation from the beginning

  • Confidence in talking over the phone comes with practice and preparation.


3. Sell by analogy

  • Get to know the landlord to find out how much they know

  • about real estate

  • Meet them where they are mentally and try to find common

  • ground

  • Sell your business by focusing on what is similar to what the

  • landlord is comfortable with. Make the differences seem easy.

  • Selling by analogy is like looking in a mirror and seeing yourself

  • with sunglasses on. It’s almost completely you! (This was an

  • analogy)

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