3 STEP HACK TO PITCHING LANDLORDS

1. Start an LLC

• Businesses build their own credit as they age. Allowing you to build without needing good credit or rental history

• The company name is step one of your brand. Think about

• your business three years from now when you name it.

• Businesses shield you from legal issues and judgements if the business fails. This makes the business more safe.

2. Tell landlords you are a corporate housing company

• You’re a business, not an Airbnb host

• Start the conversation in a way that can go multiple directions.

• Don’t attempt to control the conversation from the beginning

• Confidence in talking over the phone comes with practice and preparation.

3. Sell by analogy

• Get to know the landlord to find out how much they know

• about real estate

• Meet them where they are mentally and try to find common

• ground

• Sell your business by focusing on what is similar to what the

• landlord is comfortable with. Make the differences seem easy.

• Selling by analogy is like looking in a mirror and seeing yourself

• with sunglasses on. It’s almost completely you! (This was an

• analogy)